Make it Elemental
The nature of connection
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What is elemental

It’s a process and a philosophy: focusing on what matters and resisting the things that don’t. It’s a ruthless but generous taking away—editing things down to their essence. It’s the fire, the water, the earth, and the air. It’s where we get real and a little raw. Where we lock eyes, link arms, feel things, notice things—how long has that been there? It’s an approach that leads to extraordinary places—and spaces where we remember how to be human. Make it Elemental.

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What is

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It’s a process and a philosophy: focusing on what matters and resisting the things that don’t. It’s a ruthless but generous taking away—editing things down to their essence. It’s the fire, the water, the earth, and the air. It’s where we get real and a little raw. Where we lock eyes, link arms, feel things, notice things—how long has that been there? It’s an approach that leads to extraordinary places—and spaces where we remember how to be human.

 
 
Human connection is the most vital aspect of our existence,
without the sweet touch of another being we are lonely stars in an
empty space waiting to shine gloriously.
— Joe Straynge
 
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What We Do

Elemental is a full-service environment and experience design collaborative. We create spaces that consider people’s deepest needs, a brand’s highest aspirations, and a neighborhood’s unique terroir. We’re researchers, strategists, designers, makers, and builders. Most of all, we’re fierce advocates for human connection.

 
 
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How We See Things

The name Elemental is a reminder to us to stay honest, stay wild, and stay true to what really matters. That’s why we create places that let us explore what it means to be human. With surfaces that are more grainy than gleaming. Furniture you sit in, not on. Objects you can admire with your hands, not just your eyes. And a feeling like freedom but also like home.